In response to last summer’s unprecedented demand for water, Water UK and water efficiency experts Waterwise joined forces to raise awareness of the pressures on the UK’s water resources and help the public to take water-saving measures at home.

Why is water worth saving?

While it may feel like it rains every day in the UK, we have a finite amount of water to go round. Climate change, population growth and the need to improve our resilience to droughts are all putting pressure on water supplies.

The climate emergency is causing an increase in the occurrence of prolonged periods without rain in the UK and 2020 was the warmest year on record in Europe. A recent survey showed that 42% of UK adults are now worried about parts of the UK running out of water in the next 25-years.

On top of this, last year we saw a dramatic change in the pattern of water use, as more people stayed and worked from home. An expected surge in ‘staycations’ this year means water usage is likely to be high again over the summer months.